Dow Jones High Yield 10 Index to Underly Exchange-Traded Note

NEW YORK, Nov. 8, 2007 — Dow Jones Indexes, a leading global index provider, today announced the Dow Jones High Yield 10 Total Return Index, a subset of the Dow Jones Industrial Average, has been licensed to ELEMENTS℠, a new exchange-traded notes platform. The Dogs of the Dow ELEMENTS is issued by Deutsche Bank and starts trading at the NYSE Arca today.

The Dow Jones High Yield Select 10 Total Return Index (Bloomberg symbol MUTR) measures the top ten companies in the Dow Jones Industrial Average based on indicated annual dividend yield, a strategy commonly referred to as the “Dogs of the Dow” and which typically consists of holding these 10 Dow stocks for one year. Dividends are reinvested into the index and contribute to its overall level.

“Dow Jones Indexes adds transparency to the widely used ‘Dogs of the Dow’ strategy by applying a consistent index methodology and publishing monthly watch lists,” said Michael A. Petronella, president, Dow Jones Indexes. “Licensing this unique index as the basis for an ETN will give market participants broad and easy access to the performance of the top yielding components in the Dow Jones Industrial Average.”

The Dow Jones High Yield 10 Total Return Index is calculated using an equal-dollar weighted methodology. That means that each component stock is initially given equal weight in the index in December, after the components have been selected, and are allowed to change over the course of the year based on fluctuations in the stock prices. A watch list for the indexes is published monthly to provide an indication of what stocks may be included in the Dow Jones High Yield Select 10 Total Return Index when it is rebalanced at the end of the year. Dividend yield for each component is calculated based on updated indicated annual dividend data and the closing prices at the last trading day of the previous month.

Component list and index methodology is available on

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Journalists may e-mail questions regarding this press release to or contact Dow Jones Indexes press office:

New York: +1-212-597-5720
London: +44-20-7796-7247

About Dow Jones Indexes

Dow Jones Indexes is a leading full-service index provider that develops, maintains and licenses indexes for use as benchmarks and as the basis of investment products. Best-known for the Dow Jones Industrial Average, Dow Jones Indexes offers more than 130,000 equity indexes as well as fixed-income and alternative indexes, including measures of hedge funds, commodities and real estate. Dow Jones Indexes employs clear, unbiased and systematic methodologies that are fully integrated within index families. Dow Jones Indexes is part of a joint venture company owned 90 percent by CME Group Inc. and 10 percent by Dow Jones & Company, Inc., a News Corporation company (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

"Dow Jones®," "Dow Jones Indexes," and all other index names listed above are service marks of Dow Jones Trademark Holdings LLC ("Dow Jones"), and have been licensed for use by CME Group Index Services LLC ("CME Indexes").