Dow Jones Indexes Launches Emerging Markets Consumer Titans 30 Index

To Serve As a Basis for an Exchange-Traded Fund

NEW YORK (September 14, 2010) - Dow Jones Indexes, a leading global index provider, today announced the launch of the Dow Jones Emerging Markets Consumer Titans 30 Index. The index measures the performance of 30 leading consumer goods and consumer service companies in emerging markets.

The Dow Jones Emerging Markets Consumer Titans 30 Index is licensed to Emerging Global Advisors, LLC and will serve as a basis for an exchange-traded fund (ETF), to be listed on NYSE Arca. The ETF, called the EGShares Emerging Markets Consumer ETF (NYSE ticker: ECON) is the first emerging market ETF focused on consumer trends in the developing world.

“Consumer spending is a leading economic indicator,” said Michael A. Petronella, president, Dow Jones Indexes. “The Dow Jones Emerging Markets Consumer Titans 30 Index tracks the largest and most profitable consumer goods and consumer services companies in developing countries today. This allows investors to examine consumer spending in developing countries during the global economic recovery,” he said.

“As the developed world transitions from a society of spenders to a more prudent one of increased savings, the emerging world is slowly moving in the other direction,” said Richard C. Kang, chief investment officer & director of research, Emerging Global Advisors, LLC. “Although individually the emerging market consumer may have a smaller amount to spend, because of the size and youth of this demographic they are able to compensate for the massive structural changes happening in the developed world. This ETF is the first emerging market fund paying attention to this trend,” he said.

The Dow Jones Emerging Markets Consumer Titans 30 Index is part of the Dow Jones Emerging Markets Sector Titans index series which consists of 1 composite index, 10 industry indexes as defined by the Industry Classification Benchmark (ICB) and one customized index for metals and mining.

The Dow Jones Emerging Markets Consumer Titans 30 Index is calculated in U.S. dollars and reviewed annually in June. The index is weighted by float-adjusted market capitalization. Within the index, individual stocks’ weightings are capped at 10% of the total float-adjusted market capitalization. The index was first published on January 20, 2010. Estimated daily back-tested history is available back to December 30, 2005.1

As of August 31, 2010, the Dow Jones Emerging Markets Consumer Titans 30 Index had a 12-month performance of 36.77%. For 2010 through August 31, the Dow Jones Emerging Markets Consumer Titans 30 Index is up 11.05%.

For more information on the Dow Jones Indexes, please visit http://www.djindexes.com.

1 The Dow Jones Emerging Markets Consumer Titans 30 Index was first published on January 20, 2010. All estimated daily historical closing prices prior to that date are based on back-testing (i.e., calculations of how the index might have performed in the past if it had existed). Back-tested performance information is purely hypothetical and is solely for informational purposes. Back-tested performance does not represent actual performance, and past performance is not indicative of future results.

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About Dow Jones Indexes

Dow Jones Indexes is a leading full-service index provider that develops, maintains and licenses indexes for use as benchmarks and as the basis of investment products. Best-known for the Dow Jones Industrial Average, Dow Jones Indexes offers more than 130,000 equity indexes as well as fixed-income and alternative indexes, including measures of hedge funds, commodities and real estate. Dow Jones Indexes employs clear, unbiased and systematic methodologies that are fully integrated within index families. Dow Jones Indexes is part of a joint venture company owned 90 percent by CME Group Inc. and 10 percent by Dow Jones & Company, Inc., a News Corporation company (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

"Dow Jones®," "Dow Jones Indexes," and all other index names listed above are service marks of Dow Jones Trademark Holdings LLC ("Dow Jones"), and have been licensed for use by CME Group Index Services LLC ("CME Indexes").